Webflow product variants

Webflow product variants without the click marathon.

Type your options once (Box size: 3 / 6 / 12) and every combination gets its own row with price, photo, SKU and stock. Edit them side by side, then publish straight to Webflow.

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Read & write via the official Webflow API
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Try it · variant builder

6 variants · 6 of 50 allowed per product

Variant	SKU	Price	Stock

Demo only. Limits from Webflow Help: 3 option sets, 50 variants per product.

One table

Every combination. Its own price, photo, SKU and stock.

In Webflow, each variant is its own item with its own fields. That’s powerful, but editing six of them means opening six panels. Flowcommander lays them out as a grid so you can scan, tweak and save in one go.

→ Price, photo, SKU and stock per combination
→ Photos upload straight into Webflow Assets
→ Download link per variant for digital products
→ “Publish to live site” or “Save to Webflow only”

Webflow’s built-in tools vs. Flowcommander

Task	Webflow, built in	Flowcommander
Create options	Up to 3 option sets; variants created automatically for each combination.	Same Webflow rules, typed in one place.
Edit variants	Open each variant’s details to change its fields.	All variants in one editable table.
Inherited values	Image, SKU, price and measurements copy from the main product to every variant. Easy to forget one.	See every variant’s values side by side, so gaps stand out.
Limits	50 variants per product; each counts toward your item limit.	Webflow’s limits still apply.

Webflow details checked 7 Oct 2026 against Webflow Help: Create product options and variants.

Every guide works without Flowcommander. We just show the faster way where there is one. Browse all guides.

Questions, answered

How many variants can a Webflow product have?

Up to 50 variants per product, from up to 3 option sets. Every variant also counts toward your plan’s ecommerce item limit (500, 5,000 or 15,000). Source: Webflow Help, “Create product options and variants”.

How do I add variants in Webflow?

Open the product, scroll to Options, add an option set (e.g. Size) and type each option. Webflow creates a variant for every combination, which you then edit one by one. Our product variants guide has the full walkthrough.

What does Flowcommander add?

Speed. Create your options (say “Box size: 3 / 6 / 12”) and every combination appears in one table with its own price, photo, SKU and stock, ready to edit side by side.

Does it get around Webflow’s 50-variant limit?

No. Flowcommander writes to your Webflow store, so Webflow’s limits still apply. It just makes working within them less painful.

Can each variant have its own download?

Yes. For digital products you can set a download link per variant. See digital products.

More on the bridge

T-minus 5 minutes

Six variants before the kettle boils.

Connect your store and open any product. The variant table is waiting.