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Mission control for Webflow Ecommerce

Your Webflow store, finally under command.

Flowcommander is the admin panel Webflow Ecommerce forgot to build. Proper sales reports, faster fulfilment, painless variants and a real customer list. Everything writes straight back to Webflow.

Connect your store See the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime
No Shopify migration

The problem

You shouldn’t need three tabs to post one parcel.

Webflow is brilliant for building a beautiful store. Running one is another story. Its ecommerce back office is basic, so most owners end up juggling the Designer, the Editor, spreadsheets and Zapier. Some move to Shopify just to get a decent admin panel.

Sales reports?
You get the basics. Anything deeper usually means an export and a spreadsheet.
Order notes?
Gift messages and custom checkout fields are in there somewhere. Hope you spot them before you seal the box.
Variants?
Editing a product with a few options means a lot of clicking through SKUs.
Customers?
There’s no real customer view. Who’s ordered four times? Good question.
Pop-ups and email capture?
Not built in. Time for another tool.

The tour

Everything you wish the Webflow back office did.

Built for the boring, important bits of running a shop. Here’s what’s on the bridge.

01 · Dashboard

Sales reports that actually report.

Net sales, orders, average order value and customers, each compared with the previous period. Plus top products, top countries, order status and new vs. returning customers.

Explore analytics →

02 · ⌘K

Jump anywhere.

A command palette for any order, product or customer.

03 · Tracking

Tracking in the shipped email. Every time.

Tracking is saved before fulfilment, so Webflow’s “order shipped” email includes it.

  • Royal Mail
  • Parcelforce
  • DPD
  • Evri
  • Yodel
  • DHL
  • UPS
  • FedEx
  • USPS

04 · Variants

“Box size: 3 / 6 / 12.” Done.

Create options and every combination gets its own price, photo, SKU and stock.

05 · Product editor

Every custom field. Even the weird ones.

The editor is generated from your own Webflow Products & SKUs collections, help text included. Upload photos straight into Webflow Assets.

06 · Customers

Know your regulars.

A customer list built from your order history: lifetime spend, orders, last order.

07 · Inventory

Low stock? You’ll see it.

Products ranked by sales and units sold, with low-stock warnings.

 Coming soon

08 · Marketing

Pop-ups & email capture.

Announcement bars, discount pop-ups, targeting and signup tracking. In the works.

See every feature

Orders & fulfilment

Read before packing. Not after.

Every order gets a “Read before packing” box. It pulls out customer notes and custom checkout fields, like gift messages and phone numbers, and turns gift-set contents into a packing checklist. No more “Happy birthday, Dad” going to the wrong Dad.

  • → Search by order number, name, email, product or note text
  • → Filter by status, sort by newest or highest value
  • → Fulfil with courier + tracking. Links fill in automatically
  • → Refunds need a type-to-confirm check. No oops-clicks
How order management works
Gift order

Order #1047 · Unfulfilled

Priya S.

Leeds · 2 items

£48.00

⚠ Read before packing

Gift message
“Happy 40th, Sam! Don’t eat them all at once. x”
Phone (checkout field)
07700 900123
Customer note
Please leave with the neighbour at no. 12.
Gift set packing checklist
Royal Mail · TT 3920 1184 2GB
Fulfil →

Before / after

Webflow admin vs. Flowcommander

Drag the handle. Left is how most Webflow store owners post an order today. Right is the bridge.

Illustration. Your mileage (and tab count) may vary.

Who it’s for

Pick your seat on the bridge.

Store owners

Run the shop. Skip the admin faff.

Check today’s numbers from your phone, pack orders without missing a gift note, and add a product with six variants before the kettle boils. Your store stays on Webflow, design and all.

Small brands Food & drink Digital products UK sellers
  • Works on your phoneBottom tab bar
  • Light or darkBoth
  • Publish to live siteOr save only
  • API tokenStays on the server

A proper admin panel. Zero migration.

Moving to Shopify means rebuilding your design, moving products and customers, redirecting URLs and retraining everyone. If what you really want is a better back office, there’s a shorter route.

  1. T-3

    Connect

    Connect your Webflow store. Flowcommander talks to it through the official Webflow API.

  2. T-2

    Command

    Reports, orders, products, variants and customers, all in one place, on desktop or phone.

  3. T-1

    Write back

    Every change goes straight back to Webflow. Publish to the live site, or just save.

Thinking of leaving Webflow for Shopify? Read this first →

Transmission received

“[TESTIMONIAL – needs real quote from a Webflow store owner]”
[NAME], [STORE NAME] – needs permission

On the roadmap

  • One-click "Connect with Webflow" login
  • Multi-store switcher for agencies
  • Google Analytics conversion data
  • Email summaries
  • Low-stock alerts

Questions, answered

Do I have to move my store off Webflow?
No. That’s the whole point. Flowcommander connects to your existing Webflow store and writes changes straight back to it. Your design, CMS and checkout stay exactly where they are.

Where does my data live?
In Webflow. Orders, products and customers stay in your Webflow store, and Flowcommander reads and writes them through the official Webflow API. Your API token stays on our server and is never exposed in the browser.

Will it change my live site?
Only when you tell it to. When you edit a product you choose between “Publish to live site” and “Save to Webflow only”.

Which couriers get automatic tracking links?
Royal Mail, Parcelforce, DPD, Evri, Yodel, DHL, UPS, FedEx, USPS. Pick the courier, paste the tracking number, and the link fills itself in. Tracking is saved before the order is fulfilled, so Webflow’s “order shipped” email includes it.

Can I use it on my phone?
Yes. It works on desktop and phone, with a bottom tab bar on mobile. Light and dark themes too.

I’m an agency. Can I manage several client stores?
A multi-store switcher is on the roadmap. Today each store is connected on its own. See Flowcommander for agencies.

Does it do pop-ups and email capture?
Coming soon: on-site pop-ups and announcement bars with email capture, discount codes and targeting by page, delay, scroll depth, exit intent, device and frequency. See pop-ups & email capture.

How much does it cost?
You can start free and cancel anytime. Plans are on the pricing page.
T-minus 5 minutes

Take the bridge.

Connect your Webflow store in a few minutes. Everything you change writes straight back to Webflow. No migration, no copy of your shop.

Connect your storeSee the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime