Free tool · limits reference
Webflow Ecommerce limits, all in one place
Every Webflow Ecommerce limit we could verify against Webflow’s own pricing page and help centre, with a source link for each. Search or filter below.
Last checked
26 limits
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Plans
500 ecommerce items
Ecommerce Standard. Products, variants and categories all count, independent of your CMS item limit.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
5,000 ecommerce items
Ecommerce Plus.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
15,000 ecommerce items
Ecommerce Advanced.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
2% transaction fee
Ecommerce Standard only, on top of Stripe or PayPal processing fees. Plus and Advanced are 0%.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
Unlimited sales volume
Listed on all three Ecommerce plans (“no cap on your store’s gross merchandise value”). Older articles mention annual sales caps; the current pricing page doesn’t.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
3 / 10 / 15 staff accounts
Standard / Plus / Advanced. Staff accounts give Editor access.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Plans
Branded emails on Standard
Removing Webflow branding from transactional emails needs Plus or Advanced.
Source: Webflow pricing (Ecommerce plans) · verified 7 Oct 2026
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Variants
3 option sets per product
e.g. Size, Colour, Design.
Source: Webflow Help: Create product options and variants · verified 7 Oct 2026
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Variants
50 variants per product
Caps the combinations: 5 sizes × 10 colours = 50 is the most you can have.
Source: Webflow Help: Create product options and variants · verified 7 Oct 2026
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Variants
Each variant counts as an item
Variants count toward your plan’s ecommerce item limit.
Source: Webflow Help: Create product options and variants · verified 7 Oct 2026
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Products
Default fields can’t be edited
You can add custom fields to Products and Categories, but not edit or remove the defaults. Field groups aren’t supported on Ecommerce Collections.
Source: Webflow Help: Ecommerce Collections overview · verified 7 Oct 2026
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Products
Description is plain text
The default Description field is plain text. Add a custom rich text field for formatted descriptions.
Source: Webflow Help: Ecommerce Collections overview · verified 7 Oct 2026
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Products
Physical, Digital, Service, Advanced
Type controls which shipping and download fields show. Webflow also listed a Membership type, but it needed User Accounts, which Webflow sunset on 29 January 2026.
Source: Webflow Help: Add and manage products and categories · verified 7 Oct 2026
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Products
No native subscriptions or memberships
Webflow subscriptions required User Accounts, which were switched off on all sites on 29 January 2026. Use a third-party tool for recurring billing.
Source: Webflow Help: User Accounts sunset · verified 7 Oct 2026
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Products
Ecommerce can’t be switched off
Once enabled, you can’t deactivate Ecommerce or delete the Products, Categories and SKUs collections.
Source: Webflow Help: Webflow Ecommerce overview · verified 7 Oct 2026
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Products
No Localize support
Ecommerce products, categories and pages can’t be localised on sites with both Localize and Ecommerce.
Source: Webflow Help: Webflow Ecommerce overview · verified 7 Oct 2026
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Import
Import/export in the Designer only
Product CSV import and export happen in the Designer, not the Editor.
Source: Webflow Help: Import/export Ecommerce products and variants · verified 7 Oct 2026
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Digital
1 file per variant
One externally hosted file URL per product variant.
Source: Webflow Help: Digital downloads · verified 7 Oct 2026
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Inventory
Tracking off by default
New products default to unlimited stock until you switch Track inventory on.
Source: Webflow Help: Track and manage your store inventory · verified 7 Oct 2026
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Orders
Search by number or customer
The built-in Orders tab searches by order number or customer name and filters by status.
Source: Webflow Help: Orders tab · verified 7 Oct 2026
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Orders
Refunds are final
Refunds can’t be cancelled once issued, and you can’t change the status of a refunded order.
Source: Webflow Help: Process and manage orders · verified 7 Oct 2026
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Orders
Re-fulfilling resends the shipped email
Fulfilling an order again (after unfulfilling) resends the “order shipped” email.
Source: Webflow Help: Process and manage orders · verified 7 Oct 2026
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Discounts
Percentage, fixed or free shipping
Three discount types, with optional start/end dates and a maximum discount value on percentage codes.
Source: Webflow Help: Adding discount codes in Webflow Ecommerce · verified 7 Oct 2026
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Payments
Stripe and PayPal only
The two supported payment providers. Apple Pay, Google Pay and Microsoft Pay come via Stripe.
Source: Webflow Help: Connect a payment provider · verified 7 Oct 2026
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Shipping
5 rate types per zone
Percentage of order, price-based, quantity-based, weight-based or flat rate, set per shipping zone. No live courier rates built in.
Source: Webflow Help: Configure shipping methods for different shipping zones · verified 7 Oct 2026
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Setup
Changing currency drafts products
Switching store currency doesn’t convert prices; all products are saved as draft and shipping methods need redoing. Set currency first.
Source: Webflow Help: Set up your Webflow Ecommerce store · verified 7 Oct 2026
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